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allspectrum.info Link exchange submission form: Featured Site Five Tips to Become a Soundbite Genius
1. Speak in soundbites to everyone. Getting key phrases for concepts and ideas across clearly is central to all communication. As a fun practice try to shave off any extraneous details during conversation in your everyday life. In Errol Morris' film *Fog of War* former Secretary of Defense Robert McNamara said, *Never answer the question that is asked. Answer the question you wish were asked.* Begin to train yourself to speak only what you want others to hear. In this way you'll be shaping other's perception of you-which is the essence of good media. 2. Answer the first interview question with your sermonette. In a 1989 interview on the NPR show Fresh Air veteran TV journalist David Brinkley said, *Everyone of them [his guests] will arrive in the studio with some little sermonette in mind, and determined to deliver it. So one thing I do is first ask them a dull, boring question like, what do you think about this. And let them deliver their little sermonette. And then we get to the hard core of what we're there to talk about.* Your first and last points have the most impact so plan and deliver your sermonettes no matter what you're asked. 3. Frame your ideas for your audience. Jennifer O'Neil, a film producer and director, explained that when shooting background footage (b-roll) she uses a technique called *grounding.* To *ground* the camera must end definitively on an object or scene that signals the viewer that that segment is over. I suggested to her that she probably also used the opening footage to *ground* or shape the beginning of how she wanted a viewer to perceive the scene. In this way you orient your audience to the scene or the material you want them to focus on. You can apply the same concept to soundbites. Your opening words set the stage for what you want to convey, your final words signify the close, how you want your audience to remember what you've told them. Use your opening and closing statements to anchor your audience to the information you want them to grasp. That way you shape the way they think about your product, service or cause. 4. Tell people what to do. I love mystery, but this isn't the place for it. Don't leave your audience guessing. Be forthright about the action you want them to take by letting them know why your product or service is necessary for them to have a complete and happy life now. What gap does what you have to offer fill? Be direct in pointing this out so there is no doubt. 5. Live your words. Get to the point with clarity and insight. The Latvian violinist Gidon Kremer said of composer Astor Piazzolla's music, *I don't think it's [the music] always about embellishment. I don't think it all can be expressed rightly just gliding on the surface of convenient rhythms. This music can't be in fact performed, it has to be lived. And I always can distinguish if someone is flirting with Piazzolla as a convenient item of our commercial industry or if someone really lives the life or the heartbeat of the music of this great composer.* It's the same with you and your soundbites. Are you living the heartbeat of what you're saying, what you're representing? If not, we hear your false notes, your commercial intent. If so, we know in an instant when your music is true. Learn how to use any interview, any time, on any topic, to get your business, book, product or cause the publicity-and fame you long for in this soundbite teleclass. http://www.prsecrets.com/ Copyright(c) 2004 Susan Harrow. All rights reserved. You have permission to publish this article in its entirety electronically, in print, in your ebook, or on your web site, free of charge as long as no changes to the content are made and you include my byline, copyright, and resource box. Please notify me of publication by sending an email with a copy of your publication to: mailto:newslettereditor@prsecrets.com. Thanks! About The Author Copyright(c) 2004 Susan Harrow. All rights reserved. Susan Harrow is a top media coach, marketing strategist and author of *Sell Yourself Without Selling Your Soul* (HarperCollins), *The Ultimate Guide to Getting Booked on Oprah*, and *How You Can Get a 6-Figure Book Advance.* Her clients include Fortune 500 CEOs, millionaires, best-selling authors and successful entrepreneurs who have appeared on Oprah,60 Minutes,NPR, and in TIME,USA Today,Parade, People,O,NY Times,Wall Street Journal,Inc.
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Adding Sound To Your Web Site - The Good, The Bad And The Ugly Many webmasters like the idea of adding background music to their web sites but most shy away from doing it worrying about slow loading pages and large file sizes. There are many different ways to add background music to your site and some of them don't require large files to achieve professional results. Dont Use Web Audio The Wrong Way Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?Resulting in?Making a great big mess of it all?Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.Here's what many people do, pretty systematically? to hinder their marketing and audio responses:1. Teleseminars, Audio Downloads, Podcasts: Listen Up So You'll Learn and Earn More Internet Marketers love audio. You can't blame them. What The Muscle Power of Audio Can Do for Your Site How Audio can Influence SalesAudio can enhance your website by letting your visitor listen to your voice, which is the next closest form of marketing besides a face to face meeting.Who can use Audio?Anyone can use audio, it all depends how knowledgeable you are when it comes to designing your site. Seven Ways to Warm Your Prospects Using Website Audio Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichd sound effects. Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool. Add Audio to Your Web Site and Increase Your Sales up to 35%! Ok, you've got your site built, you have traffic coming to it, a good product at a reasonable price.. Get Personal by Adding Your Voice to Your Site Many customers in today's online business world are shopping around online for a reason; either they are too lazy to go to stores, do not like the masses of people, or they might just want to shop in the comfort of their home. What ever the reason might be, we can conclude that they are not in a store, but rather they are on your site. MP3 vs. WMA There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3). Transmit Clean Digital Audio with Digital Coaxial Cables In the world of digital audio, there are two types of cable to choose from; optical cables which use light to transmit signal and digital coaxial cable. 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In the past, audio was used primarily as a decorative effect, but advances in technology and the increased use of the internet by consumers have made it easy for you to add streaming audio to your web site and create a personal bond with your clientele. WAV; Useful Applications; Recording Your Tapes or L.P.s to CD My first article about digital recording that I have had published in various places on the net for some time, talks about the two main audio formats midi. and wav. How To Record Streaming Audio, Internet Radio And When it comes to music on the Internet, you have two legal choices: you can stream tracks, or you can purchase them as individual downloads.Replay Music can record streamed songs from most applications, break them into individual files (either as WAV or 128- to 320-Kbps MP3 files) and even tag them with the correct song and artist info. How to Use Your Computer as a Recording Studio A few years ago there was a revolution in recording technology. 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