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allspectrum.info Link exchange submission form: Featured Site Why Publishing MP3 Can Cost You A Fortune
This was news to me. It might be news to you too: MP3 is NOT free to use if you're an online publisher. BUT - let me be clear - there are some opt-outs. It appears you don't have to pay any license fees if: It's for personal use or non commercial reasons (not generating income). OR - if your company revenue is below $100,000 a year. Now, these rules might change of course. Make sure to check these yourself and ensure you're up to date by visiting mp3licensing.com for full details. However, when there's alternatives I don't see why anyone publishing audio online would want to or should publish in MP3 format. So what's the best alternative? Well - it's all about OGG. Okay, a slightly strange name. Here are the facts: OGG is just as high quality as MP3. OGG is just as quick to download as MP3. OGG is open source - this means no fees due, ever (for full details on OGG visit vorbis.com). The only current downside of OGG is that it isn't as widely supported by audio players as MP3. BUT - I'm convinced this will change. As more and more online publishers say "No!" to paying hefty and unnecessary licensing fees, more and more audio will be published online in OGG format, meaning more and more audio players will support OGG. So if you're currently publishing audio online in MP3 format, what does this mean for you? Well, my advice is to convert your audio from MP3 format to OGG format, without delay. Now I'll admit it can be a little bit time consuming, but once it's done, it's done. And would you rather make a little effort to convert your audio, or pay licensing fees year after year? So how do you convert MP3 to OGG? Easy - use an audio converter. You'll find a ton of high quality free ones by searching download.com and also sourceforge.net. My personal favorite is WinLAME (awful name, great software) from winlame.sourceforge.net. So use WinLAME to convert your MP3 to OGG. Pay attention to keeping the MP3 and OGG files around the same size (I've actually found OGG files to be slightly smaller). And then compare the audio quality. I'll be surprised if you can find any difference between them. Now this conversion process might take a while. For about six hours of audio it took my computer at least a couple of hours of processing time. But I just left the computer to it and came back when it was done. You can even leave this process running overnight if you have a lot of audio to convert. Now here's an extra snippet you need to pay attention to: Some OGG audio has "Tags". Tags are extra information inside the audio file which often includes the name of the song for example. At this time (this will probably change) some audio players have trouble playing OGG with "Tag" information in them. So take the tag information out. It's easy and doesn't affect the audio in any way - here's how you do it: Download "MP3Tag" from mp3tag.de/en/. Install the software, and start it up. Then just choose to "Remove All Tags" from your OGG files. This process takes literally two minutes but is very important. Now after you've converted and de-tagged the OGG audio, you'll need to upload it to your server of course. Then you'll have to change all your download links. This is fiddly, but needs to be done. For example - you would need to change all your links from: www.domain.com/folder/audio.mp3 To: www.domain.com/folder/audio.ogg Then test every download link to make sure it's working correctly. Important Note: Don't forget about the audio you've got in Zip files too. You'll need to recreate those Zip files with OGG audio instead of MP3 audio and re-upload them. If you're not sure where all the MP3 and Zip files are on your websites, here's an easy way to list them: Now, this only works on Unix-based servers (which covers Linux servers, FreeBSD...etc - ask your web host if you're not sure)... This is pretty advanced so don't do this if you're not comfortable with the process. Or ask your web host to do it for you if they're happy to do that: You need to Telnet into your server and then type the following: find . | grep mp3 > allmp3 Then type: find . | grep zip > allzip This will then give you two files on your server: allmp3 & allzip Download these files and take a look at them in a text editor. They'll show you the path of every MP3 and Zip file on your server so that you can quickly and easily find which files you need to convert to OGG. Dead handy. Okay - so after you've converted and uploaded the audio, you'll need to change the text around the download links. You'll need to take out any mention of "MP3" from your website. I don't suggest replacing it with "OGG" on a sales page for example since that will probably confuse people. Just replace "MP3" with "downloadable audio" or "high quality downloadable audio". And then on your download pages mention that the audio is in OGG format which is just as high quality as MP3 and just as quick to download. Then link to a couple of audio players that you know for a fact support OGG. The audio players I personally mention are Winamp from winamp.com and Quintessential Player from quinnware.com. Important Note About Winamp: As I write this only the Full version (not the Lite version) of Winamp supports OGG successfully. So make sure to tell your visitors to download and install that version. It's still free though so your visitors won't have to spend any extra money just to listen to your audio. And that's pretty much all the steps needed to convert your published audio from MP3 to OGG, which can save you a small fortune in licensing fees without compromising audio quality or speed of download. Louis Allport is the creator of over thirty (and counting) unique and high quality information products selling very successfully online. He is directly involved with every step of the product creation and marketing process including finding the market, creating the content, building the marketing process and materials, as well as developing consistent and qualified traffic streams. One of Louis' recent products reveals a proven four-step formula that can make creating best-selling online products a lot more predictable: http://www.createoffers.com/new/
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Adding Streaming Audio to Your Website Adding streaming audio to your web site can help you enhance the message you send to your customers and can serve as a wonderful confidence-building tool. In the past, audio was used primarily as a decorative effect, but advances in technology and the increased use of the internet by consumers have made it easy for you to add streaming audio to your web site and create a personal bond with your clientele. 7 Ways to Use Website Audio in Your Marketing Arsenal Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability. DVD Audio: An Introduction DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music. 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Are you a website developer looking to establish a long-term relationship with a web content provider that could make money over the long-term for both of you? Have you considered becoming an expert in the providing of website audio content -- in webcasting and podcasting? Knowing how to present web audio and how to manage such a site can be your key to making money over the web. It is hard to pick up a periodical about the web these days without coming upon an article about the ever increasing use of substantive audio content in websites. Webcasting and podcasting are the rage. These websites can make money through banner ads, click-throughs, and charging for downloads of audio content. An audio-based website can include, for instance real-time streaming of a radio talk show or an interview. It can also contain archived materials, such as past shows, the equivalent of books-on-tape, and the like. A web site developer can team up with the audio content provider, using cost and revenue sharing in order to make the enterprise beneficial to both. The success of such a venture can be heightened by the use of low-cost audio. For instance, the audio could consist largely of streaming or recorded conversation about hot topics in international affairs, national politics, the economy, and trends and issues in our ever-changing culture, philosophy, and religious expression. The likelihood of success can also be heightened if the format involves the same basic co-hosts, with the occasional invited guest, where the co-hosts are knowledgeable, clear-speaking, with a sense of humor; but who also often find themselves on opposite sides of the issue under discussion. The spark of life attracts the visitor. And believe me, there are audio content providers with in-demand audio ready to team up with the right web developer. I know, because I am co-host of the US Virgin Islands-based and currently broadcast-based talk radio program known as Island Insight, with my co-host Randall Scott Johns. We are ready to move on to the web with live, streaming conversation, as well as archived shows. There must be others out there as well, ready to provide you with the content you need. So, get ready for the future, for the future is now. Get the word out that you know how to do it and you are ready to design a high-quality product. Be a part of the future, and have fun doing it. Ned Jacobs is an attorney in St. Croix, in the Virgin Islands, and can be found at edwardjacobs@yahoo.com, or at 7 Church Street, Christiansted, St. Croix, U. S. Virgin Islands 00820; 340-773-3322; fax 340-773-2566. -------------------------------------------------------------------------------- How to Use Your Computer as a Recording Studio A few years ago there was a revolution in recording technology. As computers became more powerful, they started to replace traditional tape recorders that were the heart of most recording studios. -------------------------------------------------------------------------------- The Ten Commandments To Creating Amazing Audio Products 1.Thou shall create audio products as the fastest way to come out with a product. -------------------------------------------------------------------------------- How To Record Streaming Audio, Internet Radio And When it comes to music on the Internet, you have two legal choices: you can stream tracks, or you can purchase them as individual downloads.Replay Music can record streamed songs from most applications, break them into individual files (either as WAV or 128- to 320-Kbps MP3 files) and even tag them with the correct song and artist info. -------------------------------------------------------------------------------- Teleseminars, Audio Downloads, Podcasts: Listen Up So You'll Learn and Earn More Internet Marketers love audio. You can't blame them. -------------------------------------------------------------------------------- Eight Reasons Why You Must Add Audio to Your Website NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATES Using audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods. -------------------------------------------------------------------------------- Why I Hate Flash Audio and What I Did About It I love spoken-word audio. I've been listening to seminars, lectures, and books on tape for years. -------------------------------------------------------------------------------- Dont Use Web Audio The Wrong Way Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?Resulting in?Making a great big mess of it all?Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.Here's what many people do, pretty systematically? to hinder their marketing and audio responses:1. -------------------------------------------------------------------------------- Alternatives to MP3 Although MP3 is the most popular format for encoding music, it is by no means the only one. There are two basic methods for compressing audio - lossless and lossy, and for each of these methods there are many formats. -------------------------------------------------------------------------------- Transmit Clean Digital Audio with Digital Coaxial Cables In the world of digital audio, there are two types of cable to choose from; optical cables which use light to transmit signal and digital coaxial cable. These audio cables will enable your home theater system to transmit digital data between components. -------------------------------------------------------------------------------- How to Create Professional Audio Books from Scratch My name is Alan Twigg and I'm writing this article to offer advice to anyone thinking of creating their own professional audio books.In the New Year I came up with the idea of creating professional children's stories and offering them for download on the internet. -------------------------------------------------------------------------------- The Ten Commandments of Using Streaming Audio On Your Website When it comes to placing audio on your website there are Ten Commandments you absolutely must follow. Break one of these Commandments and you can watch your website drive visitors away faster than the speed of sound. -------------------------------------------------------------------------------- Get Personal by Adding Your Voice to Your Site Many customers in today's online business world are shopping around online for a reason; either they are too lazy to go to stores, do not like the masses of people, or they might just want to shop in the comfort of their home. What ever the reason might be, we can conclude that they are not in a store, but rather they are on your site. -------------------------------------------------------------------------------- Adding Sound To Your Web Site - The Good, The Bad And The Ugly Many webmasters like the idea of adding background music to their web sites but most shy away from doing it worrying about slow loading pages and large file sizes. There are many different ways to add background music to your site and some of them don't require large files to achieve professional results. -------------------------------------------------------------------------------- DVD Audio: An Introduction DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music. -------------------------------------------------------------------------------- Audio Websites -- Web Developers: Make Money Now Are you a website developer looking to establish a long-term relationship with a web content provider that could make money over the long-term for both of you? Have you considered becoming an expert in the providing of website audio content -- in webcasting and podcasting? Knowing how to present web audio and how to manage such a site can be your key to making money over the web.It is hard to pick up a periodical about the web these days without coming upon an article about the ever increasing use of substantive audio content in websites. -------------------------------------------------------------------------------- wav; Recording Voice or Instruments A graduate student in Belfast wrote to me about a project he was doing. It is an inter-active instructional CD on the Tin Whistle. -------------------------------------------------------------------------------- Seven Ways to Warm Your Prospects Using Website Audio Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichéd sound effects. Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool. -------------------------------------------------------------------------------- MP3 vs. WMA There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3). -------------------------------------------------------------------------------- Internet Radio: A Sanctuary in the Rubbish Tip The internet, it's a whole world of information and entertainment, but every day it fills up just that extra bit more with complete trash. 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