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allspectrum.info Link exchange submission form: Featured Site 7 Ways to Use Website Audio in Your Marketing Arsenal
Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability. In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors. Audio's power comes from its ability to engage more of your visitor's senses. The more senses you engage, the easier it will be to effectively communicate. Instead of just reading your words and looking at your picture, you can communicate with your voice - and the voices of your clients. The power of audio can be appreciated by comparing the newspaper column version of Tom and Ray Magliozzi's Car Talk with the program aired each week on National Public Radio. Although the newspaper column and radio program address the same topics, it's far more fun to listen to Car Talk - where you can experience Tom and Ray's intonations and phrasing - than to read the same words. Here are some of the ways you can employ audio on your website: - Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your site and introducing some of the features they should explore. - Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a photograph of the individual speaking the testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words. - Guarantees. Your satisfaction guarantees gain impact when you deliver them in your own voice. Place them on your order form, at the point of sale. People are inherently cautious about ordering products and services from the Internet. Reassure them that their credit card and personal information are safe with you. - Seminars and teleconferences. Short excerpts about upcoming events can make your event even more appealing. Snippets from past seminars can whet visitors' appetites for more. - Tips. Add interest to your site by describing an audio 'tip of the day' or 'tip of the week' in your own words. Be sure to offer access to previous tips, too. - Audio postcards. You can include audio invitations and testimonials as links in email sent to clients and prospects. To arrange an audio testimonial, simply provide your client with a phone number and password, and invite them to call up and express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients and prospects with an announcement of an upcoming product or service. They are also a quick way to acknowledge a special occasion. - Streaming audio can be used to allow visitors to playback longer events, like seminars or teleconferences. When you add audio to your website, allow your visitors to maintain control. Don't begin playing your message when the webpage loads. Instead, invite visitors to 'click here' to hear your voice. Keep your messages as short and concise as possible. And avoid 'scripting' your introductions and guarantees. Write down the key ideas you want to communicate, but deliver them in your own words as conversationally as possible. Web audio is no longer a futuristic luxury. Web audio is here now and it's as close as your telephone. It is an affordable and easily added feature that can set you apart from the competition and help communicate your message with added impact. Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit http://www.OnePageNewsletters.com for your three free reports.
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How to Use Your Computer as a Recording Studio A few years ago there was a revolution in recording technology. As computers became more powerful, they started to replace traditional tape recorders that were the heart of most recording studios. Streaming Audio Recorders 1. i-Sound WMA MP3 Recorder 6. CD/DVD Master Preparation Tips "CD/DVD Master" is the disc you provide to your CD/DVD vendor for replication or duplication of that media. Here are some helpful tips for creating a high quality master:- Always use high quality media. Dont Use Web Audio The Wrong Way Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?Resulting in?Making a great big mess of it all?Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.Here's what many people do, pretty systematically? to hinder their marketing and audio responses:1. wav; Recording Voice or Instruments A graduate student in Belfast wrote to me about a project he was doing. It is an inter-active instructional CD on the Tin Whistle. How to Add Audio to Video Digital media is everywhere you look. Music and video production have made it to the grass roots level thanks to the affordability and widespread use of powerful computers. Teleseminars, Audio Downloads, Podcasts: Listen Up So You'll Learn and Earn More Internet Marketers love audio. You can't blame them. Adding Streaming Audio to Your Website Adding streaming audio to your web site can help you enhance the message you send to your customers and can serve as a wonderful confidence-building tool. In the past, audio was used primarily as a decorative effect, but advances in technology and the increased use of the internet by consumers have made it easy for you to add streaming audio to your web site and create a personal bond with your clientele. Creating Web Content Using Audio Recordings of Expert Interviews Creating Web Content Using Audio Recordings of Expert Interviews The easiest way to create content for your websites is also one of the best ways to create value for your clients. It's a wonderful technique that when used well can make a big difference to how professionally your work is perceived in the marketplace. How to Create Professional Audio Books from Scratch My name is Alan Twigg and I'm writing this article to offer advice to anyone thinking of creating their own professional audio books.In the New Year I came up with the idea of creating professional children's stories and offering them for download on the internet. Jingles - What Constitutes A Successful Jingle Campaign? What constitutes a successful jingle campaign? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to their success.Jingle Campaign #1, Mr. How To Record Streaming Audio, Internet Radio And When it comes to music on the Internet, you have two legal choices: you can stream tracks, or you can purchase them as individual downloads.Replay Music can record streamed songs from most applications, break them into individual files (either as WAV or 128- to 320-Kbps MP3 files) and even tag them with the correct song and artist info. Get Personal by Adding Your Voice to Your Site Many customers in today's online business world are shopping around online for a reason; either they are too lazy to go to stores, do not like the masses of people, or they might just want to shop in the comfort of their home. What ever the reason might be, we can conclude that they are not in a store, but rather they are on your site. Audio Websites -- Web Developers: Make Money Now Are you a website developer looking to establish a long-term relationship with a web content provider that could make money over the long-term for both of you? Have you considered becoming an expert in the providing of website audio content -- in webcasting and podcasting? Knowing how to present web audio and how to manage such a site can be your key to making money over the web.It is hard to pick up a periodical about the web these days without coming upon an article about the ever increasing use of substantive audio content in websites. WAV; Useful Applications; Recording Your Tapes or L.P.s to CD My first article about digital recording that I have had published in various places on the net for some time, talks about the two main audio formats midi. and wav. MP3 vs. WMA There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3). Heres Exactly What Makes Web Audio So Powerful Have you ever tried to communicate with another person using just actions and sign language? It gets pretty frustrating, doesn't it? Especially when you know that if you could just SAY a few words, they'd get the picture, almost instantly.Well, imagine if the website you've put up on show. Add Audio to Your Web Site and Increase Your Sales up to 35%! Ok, you've got your site built, you have traffic coming to it, a good product at a reasonable price.. The Ten Commandments of Using Streaming Audio On Your Website When it comes to placing audio on your website there are Ten Commandments you absolutely must follow. Break one of these Commandments and you can watch your website drive visitors away faster than the speed of sound. The Ten Commandments To Creating Amazing Audio Products 1.Thou shall create audio products as the fastest way to come out with a product. |
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Are you a website developer looking to establish a long-term relationship with a web content provider that could make money over the long-term for both of you? Have you considered becoming an expert in the providing of website audio content -- in webcasting and podcasting? Knowing how to present web audio and how to manage such a site can be your key to making money over the web. It is hard to pick up a periodical about the web these days without coming upon an article about the ever increasing use of substantive audio content in websites. Webcasting and podcasting are the rage. These websites can make money through banner ads, click-throughs, and charging for downloads of audio content. An audio-based website can include, for instance real-time streaming of a radio talk show or an interview. It can also contain archived materials, such as past shows, the equivalent of books-on-tape, and the like. A web site developer can team up with the audio content provider, using cost and revenue sharing in order to make the enterprise beneficial to both. The success of such a venture can be heightened by the use of low-cost audio. For instance, the audio could consist largely of streaming or recorded conversation about hot topics in international affairs, national politics, the economy, and trends and issues in our ever-changing culture, philosophy, and religious expression. The likelihood of success can also be heightened if the format involves the same basic co-hosts, with the occasional invited guest, where the co-hosts are knowledgeable, clear-speaking, with a sense of humor; but who also often find themselves on opposite sides of the issue under discussion. The spark of life attracts the visitor. And believe me, there are audio content providers with in-demand audio ready to team up with the right web developer. I know, because I am co-host of the US Virgin Islands-based and currently broadcast-based talk radio program known as Island Insight, with my co-host Randall Scott Johns. We are ready to move on to the web with live, streaming conversation, as well as archived shows. There must be others out there as well, ready to provide you with the content you need. So, get ready for the future, for the future is now. Get the word out that you know how to do it and you are ready to design a high-quality product. Be a part of the future, and have fun doing it. Ned Jacobs is an attorney in St. Croix, in the Virgin Islands, and can be found at edwardjacobs@yahoo.com, or at 7 Church Street, Christiansted, St. Croix, U. S. Virgin Islands 00820; 340-773-3322; fax 340-773-2566. -------------------------------------------------------------------------------- How to Use Your Computer as a Recording Studio A few years ago there was a revolution in recording technology. As computers became more powerful, they started to replace traditional tape recorders that were the heart of most recording studios. -------------------------------------------------------------------------------- The Ten Commandments To Creating Amazing Audio Products 1.Thou shall create audio products as the fastest way to come out with a product. -------------------------------------------------------------------------------- How To Record Streaming Audio, Internet Radio And When it comes to music on the Internet, you have two legal choices: you can stream tracks, or you can purchase them as individual downloads.Replay Music can record streamed songs from most applications, break them into individual files (either as WAV or 128- to 320-Kbps MP3 files) and even tag them with the correct song and artist info. -------------------------------------------------------------------------------- Teleseminars, Audio Downloads, Podcasts: Listen Up So You'll Learn and Earn More Internet Marketers love audio. You can't blame them. -------------------------------------------------------------------------------- Eight Reasons Why You Must Add Audio to Your Website NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATES Using audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods. -------------------------------------------------------------------------------- Why I Hate Flash Audio and What I Did About It I love spoken-word audio. I've been listening to seminars, lectures, and books on tape for years. -------------------------------------------------------------------------------- Dont Use Web Audio The Wrong Way Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?Resulting in?Making a great big mess of it all?Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.Here's what many people do, pretty systematically? to hinder their marketing and audio responses:1. -------------------------------------------------------------------------------- Alternatives to MP3 Although MP3 is the most popular format for encoding music, it is by no means the only one. There are two basic methods for compressing audio - lossless and lossy, and for each of these methods there are many formats. -------------------------------------------------------------------------------- Transmit Clean Digital Audio with Digital Coaxial Cables In the world of digital audio, there are two types of cable to choose from; optical cables which use light to transmit signal and digital coaxial cable. These audio cables will enable your home theater system to transmit digital data between components. -------------------------------------------------------------------------------- How to Create Professional Audio Books from Scratch My name is Alan Twigg and I'm writing this article to offer advice to anyone thinking of creating their own professional audio books.In the New Year I came up with the idea of creating professional children's stories and offering them for download on the internet. -------------------------------------------------------------------------------- The Ten Commandments of Using Streaming Audio On Your Website When it comes to placing audio on your website there are Ten Commandments you absolutely must follow. Break one of these Commandments and you can watch your website drive visitors away faster than the speed of sound. -------------------------------------------------------------------------------- Get Personal by Adding Your Voice to Your Site Many customers in today's online business world are shopping around online for a reason; either they are too lazy to go to stores, do not like the masses of people, or they might just want to shop in the comfort of their home. What ever the reason might be, we can conclude that they are not in a store, but rather they are on your site. -------------------------------------------------------------------------------- Adding Sound To Your Web Site - The Good, The Bad And The Ugly Many webmasters like the idea of adding background music to their web sites but most shy away from doing it worrying about slow loading pages and large file sizes. There are many different ways to add background music to your site and some of them don't require large files to achieve professional results. -------------------------------------------------------------------------------- DVD Audio: An Introduction DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music. -------------------------------------------------------------------------------- Audio Websites -- Web Developers: Make Money Now Are you a website developer looking to establish a long-term relationship with a web content provider that could make money over the long-term for both of you? Have you considered becoming an expert in the providing of website audio content -- in webcasting and podcasting? Knowing how to present web audio and how to manage such a site can be your key to making money over the web.It is hard to pick up a periodical about the web these days without coming upon an article about the ever increasing use of substantive audio content in websites. -------------------------------------------------------------------------------- wav; Recording Voice or Instruments A graduate student in Belfast wrote to me about a project he was doing. It is an inter-active instructional CD on the Tin Whistle. -------------------------------------------------------------------------------- Seven Ways to Warm Your Prospects Using Website Audio Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichéd sound effects. Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool. -------------------------------------------------------------------------------- MP3 vs. WMA There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3). -------------------------------------------------------------------------------- Internet Radio: A Sanctuary in the Rubbish Tip The internet, it's a whole world of information and entertainment, but every day it fills up just that extra bit more with complete trash. At every corner, popups, banner ads, viruses, spyware, the list goes on, well I've had enough and I'm sure you share my opinion. -------------------------------------------------------------------------------- Creating Web Content Using Audio Recordings of Expert Interviews Creating Web Content Using Audio Recordings of Expert Interviews The easiest way to create content for your websites is also one of the best ways to create value for your clients. It's a wonderful technique that when used well can make a big difference to how professionally your work is perceived in the marketplace. --------------------------------------------------------------------------------